Ornua – Consistent Shred
We partnered with Ornua to rebrand and relaunch their Consistent Shred range into the commercial foods market, delivering integrated campaigns that targeted their wholesale audience while increasing brand awareness among end users.
We collaborated closely with the client team to develop a campaign strategy designed to cut through the target market. The creative approach focused on clearly differentiating the brand from its competitors, emphasising the product’s distinct benefits for the end user. This was supported by product photo and video shoot.
The campaign was delivered through an integrated mix of online and offline channels, including a dedicated website, a targeted social media programme, direct mail activity, wholesaler events and industry exhibitions.
Our work spanned branding, social media, photography, and event activation.
We worked in partnership with the client team on a campaign strategy to create cut-through for the target market. Brand creative needed to stand out from its competitors with a primary focus on the product’s distinct benefits for the user. This included a product photo and video shoot.
We delivered the campaign through a mix of online and offline channels including a dedicated website, targeted social media programme, direct mail drops, wholesaler events and industry exhibitions.
Consistent Shred is a pivotal brand within the commercial foods market, supplying some of the biggest names in casual dining. A year on from the product relaunch, 2021 saw an uplift in sales of over 70%.
Positioned as a pivotal supplier to some of the largest casual dining brands, Consistent Shred saw significant commercial success following the relaunch, with sales rising over 70% in 2021.