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B2B Digital Lead Generation Campaign

RPC are a B2B company who provide project planning software, hosting and training to businesses across the UK.

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As a long-standing client of ewe they approached us to create and deliver a digital lead generation campaign. RPC has a very specific target audience and they wanted to reach more prospects on LinkedIn.

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The Approach

Phase One of the campaign was to create and share a timely piece of content (digital whitepaper) which focussed on new features of a popular project management software. We promoted the posts through a LinkedIn ad campaign audience over 3 weeks. To access the document we asked prospects to fill in their contact details on a LinkedIn form.
Phase Two was a live webinar presented by the RPC team about the benefits of the new software features. From the data collected in Phase One we had a bank of warm leads to register for the webinar as well as running a second LinkedIn ad campaign to our target audience to gain further registrations as well as building further brand awareness.

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The Solution

Across the two phases of the campaign (one month), we generated 112 new leads for RPC of prospects who all genuinely showed an interest in what RPC offer. With two separate opportunities to collect data (even if they didn’t attend the webinar), we were able to make contact with all prospects to further that relationship as well as use the webinar and whitepaper content for future social activity.

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