![Ornua Consistent Shred](https://cdn.sanity.io/images/xh6kfcxs/production/45cfe6c9145c44283d3b73fe48b179356c355017-960x1080.png)
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The Solution
We worked in partnership with the client team on a campaign strategy to create cut-through for the target market. Brand creative needed to stand out from its competitors with a primary focus on the product’s distinct benefits for the user. This included a product photo and video shoot.
We delivered the campaign through a mix of online and offline channels including a dedicated website, targeted social media programme, direct mail drops, wholesaler events and industry exhibitions.
![DPS ad](https://cdn.sanity.io/images/xh6kfcxs/production/ae685c8d02aec72c225cdb06c7b215c0a178434f-1493x863.png)
The Results
Consistent Shred is a pivotal brand within the commercial foods market, supplying some of the biggest names in casual dining. A year on from the product relaunch, 2021 saw an uplift in sales of over 70%.