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Ornua Consistent Shred

Ornua Consistent Shred

Branding / Social Media / Photography / Events

We worked with Ornua to rebrand and relaunch the Consistent Shred range and ran campaigns to target their wholesale audience and drive brand awareness with their end user.

Ornua Consistent Shred logo


The Solution

We worked in partnership with the client team on a campaign strategy to create cut-through for the target market. Brand creative needed to stand out from its competitors with a primary focus on the product’s distinct benefits for the user. This included a product photo and video shoot.

We delivered the campaign through a mix of online and offline channels including a dedicated website, targeted social media programme, direct mail drops, wholesaler events and industry exhibitions.

Visit the Consistent Shred Website
DPS ad

The Results

Consistent Shred is a pivotal brand within the commercial foods market, supplying some of the biggest names in casual dining. A year on from the product relaunch, 2021 saw an uplift in sales of over 70%.

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