Integra
Branding and Website Reskin
Our longstanding client Integra needed to evolve their brand to better reflect their position as a leading Managing General Agent (MGA) in the home insurance space.
Integra are not only experts in their field, they are committed to innovation. Using a combination of technology and expertise, they deliver innovative and sustainable home and church insurance solutions via their vast broker and partner networks.
With a huge office move planned from their native Bradford to a sustainable office space in Leeds City Centre, and a brand that no longer reflected who they were and where they were going – they called HeadNorth in to help.
This is how we created a brand that transformed their vision into a reality that exceeded expectation…
“It is hard to say thank you enough to HeadNorth for their work on our brand refresh - which are absolutely delighted with.
From the initial brand workshops to developing concepts, working through the refinement process and the final designs, HeadNorth helped us create something perfect for the future of our business.
We also had a lot of fun in the process!”
Martin Cox
Chief Executive Officer
Step 1
We involved the most important driving force behind the Integra brand – their people. A detailed questionnaire was sent out to all employees asking for the their thoughts and opinions on all elements of Integra – both as a player in the market, as well as an employer.
The feedback we received painted a picture of a progressive, forward-thinking, trustworthy organisation who treat their employees like family. They just weren’t articulating this.
Step 2
Next, we held a brand strategy workshop with Integra’s CEO and all major stakeholders across the business. In this day-long, face-to-face session we explored Integra’s purpose, vision and values as well as looking at the goals and desires of their customers and where they should position themselves in the market.
We created a brand personality and voice to make a human connection with their audience and then we worked on nailing this down with a memorable tagline.
Step 3
We presented multiple creative brand concepts back to Integra – some pushing them way out of their comfort zone and some evolving their core values into a fresh, modern expression that honored their legacy while ensuring relevance and future focus.
Step 4
A concept was chosen and developed along with a strong brand tagline that embodied Integra’s ‘why’ - Here to Protect.
This was supported by the creation of full brand guidelines and a temporary website re-skin preceding a full website redesign and rebuild later in the year.
Watch this space!
